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Services / Capital

For brands who can’t or prefer not to manage inventory: we’ve got you.

Capital Services allows AMZ Atlas to act as an exclusive reseller, investing in inventory and managing all operations. POs will not stop.

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Amazon is an indispensable platform for any brand that does business online. Being a good platform doesn’t mean that Amazon is always a great partner.

When it’s right for brands, AMZ Atlas acts as an exclusive reseller on Seller Central, purchasing inventory and assuming the risks of ownership. This arrangement typically yields a 14-18% increase in gross margin for clients while solving common pain points like pricing control, inventory management, and brand protection.

Capital Services are particularly valuable for brands who are dissatisfied with Vendor Central, uncomfortable managing their own inventory on Amazon, or have been terminated from the 1P program. AMZ Atlas handles all aspects of the Amazon relationship, from sending purchase orders based on demand to managing logistics, marketing, and brand protection. This comprehensive approach allows brands to benefit from the 3P marketplace model without having to build and maintain the operational infrastructure themselves.

Transitioning to Seller Central offers the opportunity for increased margins and greater control over your products. You set and monitor prices, gain deeper insights into your Amazon sales, and decide who sells your products. While selling 3P requires commitment and resources, it can drive profitability and growth—though achieving these results often requires specialized expertise.


Why AMZ Capital

Simplified Operations

Perfect for brands that want to avoid the headaches of owning inventory or dealing with the complexities of Seller Central.

A smart solution for businesses blocked from selling directly on Amazon but still looking to grow their presence.

Cost Certainty

Capital Services cements wholesale pricing to keep costs predictable and manageable.

Protect your brand’s value by avoiding price erosion in the marketplace.

Transparent Partnership

Gain full visibility into all the important details—ad spend, forecasting, performance metrics, and data insights.

Count on us for honest, open communication every step of the way.

Brand Representation

We act as your partner in promoting your brand’s presence and integrity on Amazon.

Plus, you get agency services (design, advertising, and account support) at no additional cost.

Understand the differences between 1P and 3P

Your 3P

Working with Vendor Central, you don’t have control over product pricing and can lose visibility on the platform. You’re subject to unexpected chargebacks and allowances, and you have very little wiggle room when it comes time to negotiate your agreement

Less Control
Unexpected Charges
Less Visibility

Atlas Capital 3P

Transitioning to Seller Central allows you to gain control of your product. You take on the responsibility of setting and monitoring prices. You have far greater insights into your Amazon sales and how to fix them.

More Control
Greater Insights
More Responsibility

Atlas Capital Framework

01.

Evaluate Economics

Item-level margin analysis incorporating all fixed and variable selling costs from Seller Central (3P)

02.

Sell Down Current Inventory

Inventory sell down based on all current sellers, including adjustments to clear the marketplace.

03.

Provide POs to meet Demand

Purchase orders provided to meet current and forecasted marketplace demand. 

04.

Integrated Support and Growth

Promotion of ongoing account health, improvements, and strategic planning to enhance sales results.

Facts & Stats

94%

Decrease in unauthorized marketplace sellers

$0.00

Fluctuation in price on a best seller in 2024

14%

Average margin increase for brands working with Atlas Capital

Get Started

Comprehensive, one of a kind services.