About us
AMZ Atlas brings you go-to-market strategies that transform your brand's Amazon potential.
Amazon is essential, but not easy. We guide you through the process of selecting the right approach for your brand, and then support you in your transition and continued growth.
At AMZ Atlas, we empower brands to do their best work with Amazon.
Our team brings over a decade of Amazon expertise, helping brands evaluate and implement the right go-to-market strategy for their unique needs. Whether you're looking to transition from Vendor Central (1P) to Seller Central (3P), or need an exclusive reseller partner, we provide comprehensive support across content optimization, advertising, visual assets, inventory management, forecasting, and logistics. We've built a team of highly skilled professionals who understand the nuances of succeeding on Amazon's platform.
We take a data-driven approach to determining the best path forward for each of our brand partners.
Our process starts with detailed unit economics analysis to evaluate whether 1P or 3P will drive better profitability, considering all factors like product dimensions, weight, pricing, and margins. For brands who prefer not to manage their own inventory on 3P, we can step in as a capital partner, purchasing inventory and managing the entire Amazon relationship.
Our goal is to give you more control over your Amazon presence while increasing profitability - our clients typically see a 14-18% increase in gross margins when working with us. We've created significant positive change for dozens of clients by unlocking the full potential of the Amazon platform.
A diverse team of specialists dedicated to your success.
Our team is made up of ace strategists and tacticians, from former brand managers to specialists who live and breathe the world of Amazon. We have the experience and creativity to help you succeed.
Bayless Ydel
President
Peter Wyngaard
Senior Brand Protection Specialist
Jason Books
Account Manager
Katlyn Zerillo
Catalog Specialist
Drew Kirk
VP of Finance
Elizabeth Johnston
Advertising Strategist
Leah Zetterlund
Senior Catalog Specialist
Mac Howard
CRO
Joshua Rosser
VP of Operations
Christina Herrin
Advertising Specialist
Ally Bauerfeld
Advertising Director
Brian Stana
CFO
Diana Silva
Key Account Manager
Geneson Klaus
Catalog Director
Heather Boyce
Senior Account Manager
Keleigh Booton
Account Manager
Key Gray
Senior Graphic Designer
Liam Wyatt
Senior Logistics Specialist
Matt Latendresse
COO
Scott Casey
Senior Graphic Designer
Sharlissa Olson
Account Manager
Lanna Nimer
Account Manager
Expertise
Amazon is Changing—Turn It Into Your Advantage.
AMZ Atlas helps you transition to Seller Central seamlessly—managing pricing, marketing, forecasting, and account health so you can maximize growth. Get expert insights and proven strategies in our exclusive video library—designed to help you take control and thrive.